Nike, Tiempo CTRS Paris

In 2009, for Nike’s City Tiempo pack, Yorgo Tloupas designed the Paris edition—a sleek black shoe with 3M fabric that glows white under headlights or camera flashes, blending safety with style.

One of the first shoes designed by urban cyclists for urban cyclists. "The idea was an all-black shoe, with some of the black fabric actually made of reflective 3M material, so that car headlights (for the riders) or camera flashes (for the poseurs) make the shoe look completely different… and visible at night".

Credits

photos : ©Yorgo&Co

Type of work:

guest designer, product