Happy Socks
When Happy Socks asked us for a refresh, the first goal was to create a logo simple enough to be applied everywhere, with different techniques, in different sizes, to ensure multiple usages, and that could also work digitally. We convinced the brand that custom typefaces could improve brand recognition. Hence, 2 custom typefaces were created: the Happy Font, based on the icon’s aesthetic, and the Happy Script, inspired by Stockholm store signs’ legacy.
Awards
2024 TDC70 Award - Typeface design
Credits :
photos : Emmanuelle Lubaki ©Yorgo&Co, and for the Happy Games shots Guillem Lopez Nicolau
Type of work:
