Christian Louboutin, bikepolo Pitti Uomo 92
Christian Louboutin called us to help organize a bike polo tournament in Florence for the opening event of Pitti Uomo. We created a visual universe that blended elements from our favorite sport, bike polo, with the brand’s iconic symbols, drawing inspiration from team sports' designs. Our work included designing the logo, promotional tools, and shaping the overall identity of the event. Beyond the visuals, we helped set up the competition and even took part in it—sending three of our designers, Alex Pommier, Martin Pasquier, and Yorgo, to compete. They didn’t win, but they did play in Louboutin sneakers.
Credits
Photos : Emmanuelle Lubaki © Yorgo&Co
Type of work:
