Coursier.fr
Coursier.fr, one of France’s leaders in urban deliveries, asked us for a brand refresh to better capture its speed and efficiency. Our new logo for Coursier.fr, the leading bikemessenger company in France, revisits the brand’s signature winged C. The emblem’s uniqueconstruction mimics the movement of the vehicle, with the thickest part always positioned at the front. Using the timeless graphic language of thinning parallel lines, this dynamic symbol becomesthe centrepiece of a highly informative visual system characterised by engaging contrasts.
Credits
photos : studio & garage by Emmanuelle Lubaki ©Yorgo&Co, outdoor Paris by Valentin Bourdiol, vélodrome Jacques-Anquetil by Solal Ohayon.
Type of work:
