When redesigning the identity of Martell, Yorgo Tloupas explored the archives of the luxury cognac house, drawing on more than 300 years of history to build a renewed visual language.

The project included the redesign of the Maison's iconic swift, the revival of its historic shield, the creation of exclusive typefaces in collaboration with Production Type, and the development of global brand identity guidelines. Deployed across communications, packaging and corporate applications, the identity combined heritage, craftsmanship and contemporary refinement.

Credits :

photos : studio Louis David Najar; building Jean François Tremege; flag Aline Aubert; rooftop Nicolas Larsonneau; on site Emmanuelle Lubaki ©Yorgo&Co.