Davidoff, Champion

For the launch of their new fragrance, Champion, Davidoff asked Yorgo to find a theme that could be applied to the communication around this sport-oriented product. Yorgo analysed the market and identified a relatively unknown discipline, Tricking, a mix of martial arts, hip-hop, and gymnastics. Yorgo directed two videos, shot press pictures, and set the rules for a series of Tricking events worldwide.

Type of work:

campaign