To celebrate Colette's 20th anniversary, Yorgo Tloupas designed a visual identity built around the number 20.

The anniversary logo was composed of twenty dots, die-cut from the invitation and left inside the envelope, transforming a simple printed piece into a playful graphic gesture. The in-store design extended this idea through a series of circular elements inspired by The Beach, the immersive installation by Snarkitecture presented at the Musée des Arts Décoratifs as the centrepiece of the celebrations.

Developed across invitations, retail environments and anniversary communications, the project translated Colette's spirit of experimentation and surprise into a coherent visual system.

Credits

photos : Emmanuelle Lubaki ©Yorgo&Co