Philip Morris, Shiro
We led the graphic rebrand of Shiro, creating a bold, streamlined identity to support its updated recipe and expanded range of flavors, strengths, and formats. Our visual system brought clarity and contemporary impact to the brand across all touchpoints. Although PMI discontinued Shiro in mid-2023, we’re proud to have shaped its final expression with a strong and modern design.
Credits
photos : Emmanuelle Lubaki © Yorgo&Co
Type of work:
