

The studio
Yorgo&Co is a creative studio founded in Paris and led by Yorgo Tloupas. Our team, headed by studio director and co-founder Emmanuelle Beaudet, provides clients across all fields with design and communication consultancy, balancing creativity with rigor.
We strive to improve the collective visual landscape with our logos, campaigns, digital content, books, signage, magazines, and typefaces.
Our aim is to design a better (looking) future.
Instagram : @yorgoandco
Facebook : Yorgo&Co
LinkedIn : Yorgo&Co
Jobs & internships : check our offers


Team
Yorgo Tloupas - Founder & Creative Director
Emmanuelle Beaudet - Co-Founder, Associate Director & Studio Director
Médoune N'Diaye-Doherty - Project Coordinator & Client Manager
Valeria Fiorentini - Head of Archives & Digital Communication
Sophie Hanoun - Art Director
Alexis Tse - Art Director
Martin Pasquier - Type Designer & Art Director
Emmanuelle Lubaki - Art Director & Photographer
Constance Scardulla - Art Director
Laura Limnavong - Art Director
Louis Pierre Caussanel - Art Director & Motion Designer
Mayssa Beschir - Junior Art Director


Yota Fonts
Yota Fonts is the type foundry of Yorgo&Co. It develops custom typefaces for brands, publishes a catalogue of retail fonts, and produces objects derived from its typographic designs.
website yotafonts.com
email: contact@yotafonts.com
Instagram: @yotafonts
Facebook: Yota Fonts


Yorgaki Café
Yorgaki Café is a Greek kafeneion created by Yorgo Tloupas in Paris. Inspired by the rituals of Greek coffee culture, it also develops a range of products and objects available through the Yorgo&Co shop.
website : yorgaki.fr
email : info@yorgaki.fr
Instagram : @yorgakicafe
Facebook : Yorgaki café


Yorgo Tloupas
Renowned creative director and logotype expert who works with luxury, art, fashion, sports, media and automotive brands.
Author of commercial campaigns for Omega and Loro Piana amongst others, he designs visual identities for brands such as Ricard, Martell, Happy Socks, Artcurial, Lacoste, and Hôtel de Crillon.
As a magazine creative director, he headed GQ France, Intersection, BeauxArts, Liberation, and Les Inrockutibles.
He launched and art directed Vanity Fair France.
Yorgo teaches logo design at Penninghen, IFM, SciencesPo Paris, and holds conferences and talks worldwide. Involved in Black Crows skis from the start, he helps the brand grow, both as a shareholder and as its design director.
Instagram : @yorgotloupas
LinkedIn : Yorgo Tloupas


Awards
best branding | 2025 | |
type design, winner | 2024 | |
packaging, winner | 2023 | |
packaging, gold in print | 2022 | |
typography, winner | 2020 | |
graphics, silver | 2019 | |
graphic design editorial, winner | 2019 | |
direction artistique | 2018 | |
graphic design books | 2018 | |
branding | 2016 | |
wood pencil | 2009 | |
graphite pencil | 2008 | |
wood pencil | 2007 | |
designer of the year | 2005 |
| ||
Surf & Skateboard Film Festival | Paris France | 2018 |
Le Club des Directeurs Artistiques | Paris France | 2013 |
Le Club des Directeurs Artistiques | Paris France | 2012 |
Le Club des Directeurs Artistiques | Paris France | 2010 |
D&AD | London UK | 2010 |


Public collections
Musée des Arts décoratifs, collection design graphique-publicité, Paris France
Exhibition
TDC70 Exhibition | Kyushu Nagoya & Tokyo Japan | 2026 |
TDC70 Exhibition | IED, Barcelona Spain | 2026 |
The Cartier Trinity 100 | West Bund Art Center, Shangai China | 2024 |
TDC70 Exhibition | ECV, Lille France | 2024 |
TDC70 Exhibition | PJAIT, Warsaw Poland | 2024 |
TDC70 Exhibition | NewYork, USA | 2024 |
Aéroports. Ville-Monde | Gaîté Lyrique, Paris France | 2017 |
Wallpaper* Handmade | Salone del Mobile, Milano Italy | 2015 |
Gaîté Lyrique, Paris | 2012 | |
MAD, Paris | 2012 | |
BnF, Paris France | 2011 | |
Bicycle Film Festival | Lisboa Portugal | 2009 |
Grand Palais Paris, France | 2006 | |
Journaux de mode sous toutes les coutures | BAA, Genève Switzerland | 2006 |
My poster is what I mean | Boutique Black Block, Palais de Tokyo Paris France |


Talks & podcasts
The ‘L’Équipe’ magazine redesign | 2026 | |
Yorgo Tloupas | 2026 | |
Living in a triangle: inside Paris’ most unusual designer home | 2026 | |
Yorgo Tloupas | 2026 | |
Branding: The Ultimate Desirability Asset | 2025 | |
Yorgo Tloupas | 2025 | |
Soho House, London | Pioneering Tomorrow | 2025 |
Episode 84: Happy Socks | 2024 | |
France India Foundation | Young Leaders Conference Refuge du Montenvers CHX | 2024 |
Penninghen, Paris | Maison Gainsbourg, L’œuvre totale | 2024 |
Yorgo Tloupas | 2024 | |
ECAL, Lausanne | Marquer Les Esprits | 2024 |
Penninghen X Science Po, Paris | Logos matters | 2019 |
Les Rencontres de Lure, Paris | Logo / No Logo | 2019 |
TEDxSciencesPo, The art of (re)branding | 2018 | |
Penninghen X Science Po, Paris | The 8 rules of logo beauty | 2018 |
High Five University, Annecy | Masterclass graphisme | 2018 |
Martell Mumm, Paris | The 8 rules of logo beauty | 2018 |
Mon internet avec Yorgo Tloupas | 2017 | |
HEAR, Strasbourg | Biennale «Exemplaires» Colloque | 2017 |
La Générale, Paris | Les Rencontres de Lure. Réinventions du caractère(auto)mobile | 2017 |
ECAL, Lausanne | Conférences : Yorgo Tloupas | 2015 |
ENSAD, Nancy | Rencontre. La typographie, presse et direction artistique | 2015 |
MAD, Paris | Les rendez-vous graphiques Yorgo Tloupas et Xavier Romatet | 2014 |
HEAR, Strasbourg | Magazines 1998-2017 | 2014 |
ENSAD, Paris | Design graphique : pratique + critique | 2013 |
ECAL, Lausanne | Seminar with Yorgo Tloupas | 2011 |
Graphic Passport, Tokyo | International Magazine Conference, JapanTeaching |


Books & reviews
West is the best, by Joran Briand, Studio Briand & Berthereau, Romm Number ed., 2026
The Elements of Brand Design, by Katharina Sussek and Jens Müller, Taschen, 2026
Ricard 90 Years of Iconic Objects, Guillaume Picon, Olivier Moritz, ed. Albin Michel, 2026
Automotive Monogamy, Matteo Ferrari, Lazy Dog Srl, 2025
Paul Rand : l'art du designer, Paris : Éditions B42, DL, 2021
The Drawer: revue de dessin, v.18 jaune /yellow, Paris The Drawer, 2020
Win Out: The Best of Sports Graphic Design and Branding, Sandu Publications, 2019
Material Matters 01: Wood: Creative interpretations of common materials, Published by Victionary, China, 2019
A' Design Award & Competition: winner designs, Award winning communication design, Designer Press, 2019
Music Video After MTV: Audiovisual Studies, New Media, and Popular Music, Mathias Bonde Korsgaard, Taylor & Francis Ltd, United Kingdom, 2017
Back Cover N. 7, B42, Paris, 2016
What is graphic design?, Newark, Quentin, The Ivy Press, 2016
De Paris Yearbook MMXV. DPY editions, 2015
Graphisme en France 2015 : Toute la scène française du design graphique, Centre national des arts plastiques, 2015
Étapes : 221: Design graphique & Culture visuelle, Éditions Étapes France, 2014
How to Use Type, Lester Meachem, Lindsey Marshall, Laurence King Publishing, 2012
French Touch : graphisme, vidéo, électro, Gastaut Amélie, MAD, France, 2012
Une saison graphique 2011, Groupe de recherche EDGAR, 2011
Cars Now!, Daniel Alexander Ross, Yorgo Tloupas, Taschen, 2011
Logo-art : innovation in logo design, Rivers Charlotte, Mies ; Hove : RotoVision SA, 2009
Les cahiers du Musée national d'art moderne, Centre Pompidou
This is the End: Cover Art by H5, Alexis Bernier, Adrian Shaughnessy, Yorgo Tloupas, JRP/Ringier, 2009
Tokyo graphic passport. A magazine creation and book store excursion, +81 Voyage Tokyo Graphic Passport, 2009
Postcard, FL@33, Laurence King Publishing, 2008
The packaging and design template sourcebook, Luke Erriot, Rotovision ed., 2007
La force de l'art : le catalogue, Volume 1, Réunion des musées nationaux, 2007
Printwork. Capture the best publication and promotion, Victionary workshop limited, 2007
The 10 influential creators for magazine design, CAP / PIE Books, 2007
DVDs - Packaging,Commercial art, Pictorial works,Commercial art, Mies Switzerland, Hove RotoVision, 2005
Business cards : the art of saying hello, Farrelly Liz, London : Laurence King Pub, 2004
Eye: The International Review of Graphic Design, Volume 9, Issues 33-36, Wordsearch, Limited, 1999


Teaching
Penninghen, Paris | Enseignant Master 1 | Since 2016 |
ECAL, Lausanne | Chargé de cours et Intervenant | Since 2015 |
SciencePoX Penninghen | Cours : La Marque, accélérateur de l’industrie créative | 2018 |
Université Savoie Mont Blanc | Intervenant Workshop | 2015 |
ENSAD, Nancy | Séminaire : Atelier National de recherche typographique | 2015 |
EBABX, Bordeaux | Intervenant | 2010 |

